I believe that "in simplicity there is beauty". Although I enjoy the latest design trends, I strive first to fit the work to the client in an elegant way.

First I clarify the function. What does this design need to communicate; what image or message does the client wish to project? Then,the form of the design emerges through sketches by hand and on the computer. When a good solution is found, there will be a feeling of "rightness" which is instinctive and appealing. Exceeding the expectations of the client, and doing quality work, is important to me.

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